Interesting Mail

In my stack of mail the the other day was a pamphlet. The slogan of the institution that sponsored the mail-out caught my attention:

THE BIBLE ALONE IS THE WORD OF GOD

This might be nitpicking, but I couldn't help but think of John 1:14:

And the Word became flesh and dwelt among us, and we have seen his glory, glory as of the only Son from the Father, full of grace and truth.

Was the Bible incarnated? Isn't Jesus also the Word of God? Actually, isn't Jesus the fullest expression of the Word?

The irony is a fundamentalist attitude about the Bible robs Jesus of the authority due Him. That kind of attitude is centered around a sacred text, not the Son of God.

How do you preach (or just explain) that Jesus is the "Word" of God? How do you define the "Word" concept to a modern audience? What are the applications to church life if "Jesus alone is the Word of God"?